The Sixteen-Step Seller Process

There are few things I enjoy more than telling a client, “Your house is sold.” That means I have found them a qualified buyer, got them the price they wanted, and negotiated a great deal.

That doesn’t mean my work is finished. Far from it.

To ensure your transaction goes smoothly, I follow a sixteen-step process.  Here is how it works.

1. Pre-listing interview – when you contact me expect to receive the opportunity to be heard.  I will ensure our first discussion will allow you the chance to share the important aspects of your home. Most importantly, why you feel in love with your home.
2. Pre-listing package – this packet of information will be delivered prior to our first meeting (if possible).  The packet will contain information about the market and the sales process.
3. Property walk-through – like all real estate agents, I will do a walk-through of your property. During this time I will evaluate the condition of your home and provide feedback, that can help you to sell for top dollar.
4. What are we selling? – after the walk-through, we can determine what we are selling. You will need to decide if you are selling your house at wholesale with items a buyer would need to fix, or at retail where your home is in move-in condition.
5. Other properties to sell – do you have any other properties that you will need to sell?  Would you like me to help you with those properties?
6. The calendar – let’s discuss what the calendar looks like for your move.
7. Review the pre-listing package – together we will discuss the pre-listing package in step 2.
8. Questions regarding packages – my goal is to help enhance the value of your property.
9. Qualified to market your home – this will be your opportunity to let me know if you feel I am the most qualified person to help sell your home.
10. My mission – my mission is to help you get your house sold as quickly and as smoothly as possible.
11. Fair market value – know that buyers start selecting homes based on three criteria: size/style, location, and price. By looking at this with the buyer’s eyes, the market will speak to us and tell us what fair market is.
12. Selling on the line – once we establish fair market value, we can then determine if your home will sell on the line.
13. Where will it sell? – after reviewing current market conditions, you will have the opportunity to share your thoughts on where to price your home.
14. Pricing on the line – revisiting my mission of helping you get your house sold as quickly and as smoothly as possible, we can discuss the best price to list the home.
15. On time and plan B – taking into consideration my mission and your initial plans for selling, if we cannot get it sold in the time-frame of your expectations, please know your plan B.
16. The next seventy-two hours – understand as a seller there are buyers waiting on the sidelines waiting for an opportunity to purchase your home.  Be prepared for a buyer to place an offer on your home within the first 72 hours, will you be okay with that?

Now that you understand the sixteen-step seller process, let’s work together to get your home sold!